The Gathering

January 01, 2017

Ismail Mohammadali Attarwala, an artisan perfumer and founder of Nemat, spent 18 years perfecting the foundation of his career: a fragrance that combined a mosaic tapestry of musky, earthy, woody and floral notes. Over those 18 years, Mr. Attarwala pursued 96 attempts to perfect his creation. On his last trial, his father, an aged perfumer himself, stepped in to calm his son’s hesitation and tell him it was ready. Attar 96 Majmua, the finished and crowned perfume, shaped Mr. Attarwala’s resolution to commit the same distinguished caliber of work across all his future achievements.

"Majmua", the Arabic word for "gathering", has since become one of the most popular fragrances in India and enjoyed by millions worldwide. An Indian bazaar, swarming with bright colors, lively sounds, and the aromas of flowers, herbs, and spices, creates an unforgettable memory. Majmua captures the beauty of the rich and vibrant heritage from this country. Coined “India in a bottle”, many have found Majmua’s deep relaxing aroma the perfect oil for meditation and prayers, while others love it as an everyday scent. Whichever way you prefer to use Majmua, we know you’ll find its blend of notes the perfect gathering of alluring scents.

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